Probably, you might have seen couple of headlines in the yesterdays and todays newspapers on the conflict between the views of...

Sharing as services Websites like RelayRides and GetAround, which are peer to peer car rental sites, allow people to hire their...

Packaging plays an important role in marketing mix, in promotion campaigns, as a pricing criteria and finally in defining the character...

Facebook is no longer a social media; it’s a mass media. It’s more than likes, fans and followers. Initially it is about acquiring fans...

The following review is posted after analyzing Harvard Business Review article “Advertising’s New Medium: Human Experience” from. Today...

Beating Samsung is not easy. The Koreans have good designs and innovations and solid market knowledge.  But by capturing the...

These days most of the company’s advertising campaigns have one “strategy” in common – ‘go green’. Definitely going green is one of the...

Is it that the era of Facebook and Twitter is fading out?.. It’s now the time for WhatsApp, WeChat..? Summary: Facebook is not been used...

During the recent festive seasons, newspaperwala left a telephone directory instead of newspaper. It was as thick and fat as a telephone...

Summary Technology brands like Apple and Google are dominating in Brand Valuation, but cannot stay on top without new innovations and...