FDI – Foreign Direct Investment. FDI in simple terms is a company from a country investing into the business of another country. Example,...

As most of us are aware the gold value in international market is going down. This is directly linked to the US economy. Lets evaluate...

Though India has high potential, the current infrastructure in India is challenge. The economic slowdown has added to this making the...

IT sector contributes to 12% of GDP and it has good growth in India However, the second half of this fiscal year has a weak demand. This...

These are few thoughts of our business heads on what next government should do: Articulate the Promise 2019: Any government should...

Studies show that Chinese software outsourcing firms are unlikely to catch up with Indian and other global software services firms...

Bitcoin is virtual currency. Once you have installed a Bitcoin wallet on your computer or mobile phone, it will generate your first...

Recently, we see the headlines in Economic times that RBI may increase the repo rate by 25bps. So what is it? bps stands for ‘base...

Packaging plays an important role in marketing mix, in promotion campaigns, as a pricing criteria and finally in defining the character...

Couple of articles these days have caught my attention – felt good about the use of WhatsApp in hospitals. Doctors started using the...

Agriculture in India – Appears to be slow process and traditional, but it in reality, is more active than manufacturing. When there is a...

Most of us might have heard of Google Glasses. Augmented Reality (AR) is finally been in live. AR merges the physical and digital worlds...

Facebook is no longer a social media; it’s a mass media. It’s more than likes, fans and followers. Initially it is about acquiring fans...

Though PCs and laptops rule the world of ‘personal’ computing – now Tablets are the future. While the laptop clearly made the personal...

The following review is posted after analyzing Harvard Business Review article “Advertising’s New Medium: Human Experience” from. Today...

Beating Samsung is not easy. The Koreans have good designs and innovations and solid market knowledge.  But by capturing the...

Just visualize this scene. An interior place – say a village in India. An illiterate looked villager comes to a person, who pulls over a...

These days most of the company’s advertising campaigns have one “strategy” in common – ‘go green’. Definitely going green is one of the...

Points highlighted by PM in Combined Commanders Conference lately has some points of concern with respect to national security. India has...

Many of the Indian companies that are in various sectors such as automobiles, banking, consumer goods and food processing have – “Go...